Instagram Account Management
With multiple of the projects that I’ve worked on I’ve either lead or supported the social media content production and copywriting. For Ankr I supported the social media team to sync with the content and product releases such that the content we were releasing on the website was being adequately talked about on the social platforms we were running.
Similarly, for Phoenix Culture I ran their social media account for multiple product launches including creating a launch timeline in notion and designing graphics to be posted based on how close the day was to when the doors closed with the product.
Additionally, I personally responded to every single DM that we received on instagram and ensured that I answered the questions of any of their potential customers that were interested in buying the product.
Short-Form Video Creation for Social
Below is a link to the promo videos I produced, which were tailored to resonate with our target audience and showcased the key features and benefits of our product or service. These videos were distributed across various social media platforms, increasing our online visibility and engagement metrics.
I edited this video, as well as these videos below using tools like final cut pro and opus pro:
I also posted these videos on my youtube channel and increased the reach of the channel by 400% over the course of 2 months using content from the podcasts that I’ve produced and repurposing them into short-form content. From each 90 minute podcast, I produced approximately 25 pieces of short-form content which I then posted on all of my social platforms (Tik Tok, Youtube, Instagram and Facebook) increasing the reach by 250% on every platform Refer to the screenshots below:
LinkedIn + Twitter Ghostwriting
Crafting effective LinkedIn posts involves understanding the intricacies of the platform’s audience and tailoring content accordingly. I recognize the importance of maintaining a professional tone befitting LinkedIn’s professional networking environment. My content aims to offer tangible value, whether it’s through industry insights, actionable tips, or thought-provoking questions that stimulate discussion.
The key part of my process is deeply understanding who is following the person I’m writing for on LinkedIn and how to best add value to them.
Below are a few of the posts that I’ve ghostwritten: