Ethan Nelson

Copywriter / Content Writer / SEO / Social Media

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About Me

My expertise lies in content marketing, email campaigns, SEO optimization, social media marketing, and technical writing. I’ve worked with startups and nonprofits to generate quality inbound leads through email nurturing, ghostwritten LinkedIn posts, SEO-optimized articles, and more. I thrive on understanding audience needs and crafting compelling copy that resonates.

Previously, I’ve run marketing campaigns at Phoenix Culture, managed content calendars for crypto companies like Ankr, and implemented conversion optimization strategies at GoodUnited. As a freelancer, I’ve also created landing pages, whitepapers, and guest posts for blockchain DAOs. Podcasting is another area of content creation I really enjoy – I’ve produced over 15 episodes of the ‘Yes& Festival Podcast’ and hosted my own long-running ‘Become Conscious’ show.

Projects + Skills

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Copywriting + Landing Page Design

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Content + Technical Writing

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Social Media Management

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Whitepaper Writing

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Content Pipeline Management in Notion

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User Persona Development

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AI-Powered Personalized Email Prospecting

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Podcast Production and Promotion

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Software Stack

Testimonials

I had the pleasure of working with Ethan for a short period, but in that time, their writing skills and ability to create compelling content consistently impressed me. He could take complex technical concepts and explain them in a way that was easy for our audience to understand.

Ethan was always willing to go the extra mile to meet deadlines and exceed expectations. He was open to feedback and was always looking to improve his skills. He was a valuable asset to our team, and I highly recommend him for any content writing role
Krinza MominM.D. at Global Tech
Ethan is an excellent professional. His cryptocurrency content is complete and easy to understand. Ethan was a great co-worker, where we could develop several content fronts: Blog, website and YouTube
Gabriel Cateno Entrepreneur
Ethan is an extraordinary value added to any content marketing team. He has superb writing skills and advanced knowledge in blockchain, crypto and DeFi topics on which he has written several articles at Ankr showing an exceptional ability to explain such complex matters in a simple and structured way.

On top of that, Ethan has a great understanding of the marketing function as a whole and he was able to understand, document and explain to the leadership team what was not working and what we could do to improve our marketing strategy on a higher level.

It was a true pleasure working with Ethan, I sincerely recommend him to any company that is searching for an outstanding talent to join their marketing team.
Christian SantagataCreative Director

Startups I’ve Worked For

01

GoodUnited

The first fundraising platform for social networks.

During my time at GU, I contributed to the following projects and initiatives:

Developed Facebook content calendars in Excel for managing and scheduling posts for Facebook group challenges that ensured consistent and organized communication and boosted community-level participation.
Optimized and created new messenger flows in Manychat, a platform for automating Facebook Messenger interactions, to improve user engagement and experience.
Created ads for non-profit organizations and setup Zapier automations that streamlined their marketing processes push user action that increased revenue.
Provided LinkedIn ghostwriting posts for members of the sales team, ensuring their professional profiles and content align with the company’s brand and messaging.
Conducted A/B split testing on Facebook messenger flows to increase CTRs and guide user actions, such as setting up fundraisers and promoting key behaviors that increased revenue and community participation.
02

Ankr

The fastest, most reliable Web3 infrastructure.

During my time at Ankr, I contributed to the following projects and initiatives:

Developed a content calendar in Notion and assigned content pieces to team members, streamlining workflow and improving collaboration.
Conducted keyword research and gap analysis to identify missing blog articles, then created a content funnel aligned with user personas and the buyer’s journey to drive organic traffic and nurture leads.
Crafted detailed user personas based on jobs, pains and gains for each user type, enabling targeted marketing strategies that resonate with specific customer segments.
Performed competitive analysis and market research to define the optimal positioning strategy for Ankr, differentiating its offerings within the competitive landscape.
Authored website copy highlighting key product value propositions, optimizing messaging to attract and convert target customers.
Authored dozens of technical articles that translated complex blockchain concepts into easily understandable content for developers, enhancing their knowledge and driving platform adoption.
Collaborated closely with a technical writer to produce in-depth white papers for multiple clients, communicating advanced concepts and capabilities to increase credibility and establish thought leadership.
ethan@ethanwnelson.com
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